Daftar Isi:
In March 2020, Pinterest introduced the “Today” tab on the home feed which shows trending pins. Content can also be found outside Pinterest and similarly uploaded to a board via the “Save” button, which can be downloaded to the bookmark bar on a web browser, or be implemented by a webmaster directly on the website. Boards with multiple ideas can have different sections that further contain multiple pins. In later years, Pinterest has also been described as a “visual search engine”. These ‘clean rooms’ allow Pinterest’s ad partners to utilize first-party data for personalized ads without having to share the data with Pinterest. In December 2021, Pinterest acquired the editing and video creation app Vochi.
In April 2017, Pinterest removed its post “liking” feature as it seemed redundant to “boards”, which are user collections of posts. This was followed by an iPad app and Pinterest Mobile, a version of the website for non-iPhone users. Pinterest is an American social media service for publishing and discovery of information in the form of digital pinboards. In December 2019, following a campaign from the activist group Color of Change, Pinterest announced that it would restrict content that advertises wedding events on former slave plantations. According to Monoyios, Pinterest’s claim to a broad license to sell user content potentially undermined artists’ ability to monetize their own work. In early May 2012, the site added automatic attribution of authors on images originating from Flickr, Behance, YouTube and Vimeo.
App Privacy
- Getty Images said that it was aware of Pinterest’s copyright issues and was in discussion with them.
- In March 2020, Pinterest introduced the “Today” tab on the home feed which shows trending pins.
- This webpage was generated by the domain owner using Sedo Domain Parking.
According to the 2023 Comscore report, the audience of Pinterest users are known to be 70% women and 30% men. Pinterest has largely appealed to women, especially with its early user base. Pinterest claimed that, as a consequence of Google’s changes of November 2021, “U.S. monthly active users coming to Pinterest from the web, desktop and mobile web declined around 30% year over year”. In October 2016, the company had 150 million monthly active users (70 million in the U.S. and 80 million outside it), rising to 175 million monthly active users by April 2017 and 250 million in September 2018. The service is currently accessible through a web browser, and apps for iOS, Android, and Windows 10 PCs.
Baca Juga:
Tinder Dating App: Date & Chat
The behavior struck a chord with Silbermann, and he shifted the company to building Pinterest, which allowed users to create collections of a variety of items and share them with each other. Tote users however were amassing large collections of favorite items and sharing them with other users. This webpage was generated by the domain owner using Sedo Domain Parking. The company said it also blocked multiple accounts that linked to external websites that sold supplements and other products that were not scientifically validated. Internet service providers in India had blocked Pinterest following a Madras High Court order in July 2016 to block a list of around 225 “rogue websites indulging in online piracy and infringement of copyright”. Another Scientific American blogger claimed that this provision contradicted another line in the terms of service, that “Cold Brew Labs does not claim any ownership rights in any such Member Content”.
Pinterest Analytics
Later in April, chief financial officer Todd Morgenfeld announced plans to spend more money on marketing in order to offset a potential slowdown in activity as the United States economy reopened with more people getting vaccinated for COVID-19. Users’ existing indexes of liked posts were converted into a collection (“board”) named as such. In October 2012, Pinterest launched business accounts allowing businesses to either convert their existing personal accounts into business accounts or start from scratch. The launch of an iPhone app in early March 2011 brought in more downloads than expected. Pinterest emerged from an earlier app created by Ben Silbermann and Paul Sciarra called Tote which served as a virtual replacement for paper catalogs.
- The individualized formulation of the app makes it not very social; instead, it serves its pursuit to discover, develop, and refine personal interests.
- On the main Pinterest page, a “pin feed” appears, displaying the chronological activity from the Pinterest boards that a user follows.
- Pinterest allows users to transfer information; intellectual property rights come to play.
- Pinterest’s earlier terms of service asserted the right to “sell” user content.
- Despite Pinterest’s popularity among all age groups ranging from 18-44, the rise of a new generation led to Gen-Z users dominating the majority of the audience as they make up 42% of Pinterest’s global user base.
Copyrighted content
On September 20, 2012, Pinterest announced the hiring of its new head of engineering, Jon Jenkins. Although men have not been a primary audience on Pinterest, their usage reportedly increased 48%. In 2022 Google claimed to have performed changes to increase “diversity” in the search results. Users under the age of 16 can not change their profile in their settings as the default is private.
Baca Juga:
Teen safety features
Pinterest consists mainly of “pins” and “boards”, where a pin is an image that has been linked from a website or uploaded. The creators behind Pinterest summarized the service as a “catalogue of ideas” that inspires users to “go out and do that thing”, although that it is not an image-based “social network”. With data privacy a large concern for online platforms and their users, this partnership is an effort to stimulate ad business on the platform while keeping its user’s data safe and in compliance with new data collection regulations. On August 1, 2022, Pinterest quietly launched a new app named Shuffles, which allows users to build collages out of photos from Pinterest’s library or those that are uploaded by the user.
Moreover, new affordances have been created surrounding group board invites and messaging within the application, restricting these functions to mutual followers. In addition to their minimum age requirement of 13 years old to create an account, Pinterest has a default setting for all teen accounts under the age of 16 to be private. Business pages can include various data, topics, and information such as prices of products, ratings of movies or ingredients for recipes. The platform has drawn businesses, especially retailers, to create pages aimed at promoting their companies online as a “virtual storefront”.
While most teen safety options are set by default, there are settings that can be changed over time. Pinterest offers teen safety options when creating a profile or account for those aged 16 and under. The individualized formulation of the app makes it not very social; instead, it serves its pursuit to discover, develop, and refine personal interests.
Baca Juga:
On March 3, 2021, Pinterest announced Pinterest Premiere, a video ads product “which will appear in people’s feeds, targeted to their interests and other characteristics”. In December 2011, the site became one of the top 10 largest social network services, according to Hitwise data, with 11 million total visits per week. Silbermann said he wrote to the first 5,000 users, offering his phone number and even meeting with some of them.
Pinterest has the conception of creating a digital and visual bookmarking platform for displaying personal identities and tastes. Pinterest Analytics is a service that generates comprehensive statistics on a specific website’s traffic, commonly used by marketers. In 2013, Pinterest introduced a new tool called “Rich Pins”, to enhance the customer experience when browsing through pins made by companies.
Comments under pins are restricted for those under the age of 18 and all boards and pins created by teens will only remain visible to the user because of the default settings. In 2015, Pinterest implemented a feature that allows users to search with images instead of words. On the main Pinterest page, a “pin feed” appears, displaying the chronological activity from the Pinterest boards that a user follows. The home feed is a collection of Pins from the users, boards, and topics followed, as well as a few promoted pins and pins Pinterest has picked. Prior to the measure, the company said that the majority of vaccination-related images shared on the platform were anti-vaccination, contradicting the scientific research establishing the safety of vaccines. In December 2018, Pinterest began to take steps to block health misinformation from its recommendations engine, and blocked various searches, content, and user accounts that related to, or promoted, unproved and disproven cancer treatments.
Baca Juga:
It also collects data that depicts the percentage of change within a specific time to determine if a product is more popular on a specific day during the week or is slowly becoming unpopular. Impressions, Engagements, Pin clicks, Outbound clicks, and Saves are some aspects of user data that Pinterest Analytics provides. In June 2015, Pinterest unveiled “buyable pins” that allows users to purchase things directly from Pinterest. In January 2023 at CES, Pinterest announced its partnership with LiveRamp, a data enablement platform to create data ‘clean rooms’ for selected advertisers on the platform. Although starting out as a “social network” with boards, in later years the company has put increasing emphasis in visual search and e-commerce, such as shopping catalogs.
An Unlimited Vision Board
In the United States alone, Pinterest reaches about 46% of users in the age range and 40% of those in the age range of 25-34. Despite Pinterest’s popularity among all age groups ranging from 18-44, the rise of a new generation led to Gen-Z users dominating the majority of the audience as they make up 42% of Pinterest’s global user base. In April 2023, Pinterest reported 463 million monthly active users, which suggests that 7.4% of the world’s population over age 13 use Pinterest. In February 2013, Reuters and ComScore stated that Pinterest had 48.7 million users globally, and a study released in July 2013 by French social media agency Semiocast revealed the website had 70 million users worldwide. In 2021, the site announced its new Creator Fund, with the stated aim of trying to support creators and their ability to monetize their efforts to preserve engagement and interactions on the platform.
Pinterest’s earlier terms of service asserted the right to “sell” user content. The DMCA safe harbor status of Pinterest has been questioned given that it actively promotes its users to copy to Pinterest, for their perpetual use, any image on the Internet. There is also a study that was based on Pinterest and proposed a novel pinboard recommendation system for Twitter users. For example, it is possible to find patterns of activity that attract the attention of audience and content reposting, including the extent to which users specialize in particular topics, and homophily among users. However, both users between vegas casino the ages of 18 and 25 and users between the ages of 25 and 40 have been driving the growth of Pinterest. In terms of age distribution, users between the ages of 18 and 25 have grown twice as fast as those over the age of 25.
Baca Juga:
Pins saved from one user’s board can be saved to someone else’s board, a process known as “repinning”. Following this, In May 2022, it was announced that Pinterest released a new video streaming app “Pinterest TV studio”. PayPal’s board and management decided later that same week to back away from a potential deal.
The URX team’s expertise in mobile content discovery and recommendation would prove critical to helping Pinterest understand its corpus of over 100 billion pins, to better recommend them to its users. The Pinterest interface emphasizes the content of pins and links while the users are the media through which the content is communicated, spreading among users through pinning and repinning. Users can follow and unfollow other users as well as boards, which would fill the “home feed”.
Pinterest has a notification system that copyright holders can use to request that content be removed from the site. On March 8, 2017, Pinterest said it had acquired Jelly Industries, a small search-engine company founded by Biz Stone. In May 2016, Pinterest acquired mobile deep linking startup URX to help accelerate its content understanding efforts. In April 2015, Pinterest acquired the team from Hike Labs, which had been developing a mobile publishing application called Drafty.
Baca Juga:
In February 2012, photographer and lawyer Kirsten Kowalski wrote a blog post explaining how her interpretation of copyright law led her to delete all her infringing pins. Getty Images said that it was aware of Pinterest’s copyright issues and was in discussion with them. Automatic attribution was also added for Pins from sites mirroring content on Flickr.
The app is aimed at allowing users to live-stream on its platform and use different devices for different angles while live-streaming on the Pinterest platform. On March 23, 2012, Pinterest unveiled updated terms of service that eliminated the policy that gave it the right to sell its users’ content. At the time, mobile payment technology was not sophisticated enough to enable easy on-the-go transactions, inhibiting users from making many purchases via the app. In January 2019, Pinterest stopped returning search results relating to vaccines, in an effort to somehow slow the increase of anti-vaccination content on the platform. Several days later, Pinterest unveiled updated terms of service that, once implemented in April, ended the site’s previous claims of ownership of posted images.
Baca Juga:
